Marketing

Driving and enabling growth

Marketing at Unum

By creating a strong, engaging story for our customers and giving our people the materials they need to attract and retain business, we're playing a key role in Unum's continuing growth.

This involves working closely with the business to develop the communications they need, from managing the brand, website, social media presence and brochures, to creating new content. For example, we developed an online portal where customers can get all news and content about our industry, as well as product brochures and presentations. We also developed an app for brokers to get hold of and share this content easily.

To join us you'll need a can-do attitude and the ability to build good working relationships with people at different levels both inside and outside Unum. In return, you can look forward to an atmosphere that encourages creative freedom and the chance to play a key strategic role in our business.

Our marketing teams

Brand Management

Our team manages the brand repositioning programme for Unum UK.We execute all internal and external brand communications, across broadcast channels. We manage brand guidelines and drive excellence standards for all brand communications.We also develop the UK brand strategy across our acquisitions and partnerships.

Channel Marketing

Our team delivers the strategic marketing initiatives at product and customer level in line with Unum’s growth ambitions. We are in charge of delivering market growth through successful and sustained new product launches to expand our product portfolio. We are responsible for all product marketing, broker communications and digital content strategy.

Communications

Our team is responsible for delivering measurable results through the development, implementation, and day-to-day management of all Channel communication and engagement initiatives. We work closely with Customer Solutions to manage and deliver the communication material which supports the business and Marketing strategy and so supports the achievement of sales targets.

Content Marketing

Our Team has ownership of Unum’s digital content strategy and marketing technology strategy. We oversee the marketing development platform for Unum. We manage the external technology and content suppliers to ensure they integrate with company-wide infrastructure to improve efficiency, drive sales and benefit our customers.

Digital Marketing

Our team manages the day-to-day reporting for integrated marketing initiatives including analytics, and data management as it relates to our digital properties and programs. We analyse new programs and properties to determine key performance metrics for campaigns and projects. We alsoimplement the use of appropriate data tracking and reporting to demonstrate performance and outcomes.

Strategy and Business Development

Our team is responsible for monitoring and evaluating the external marketplace and the potential impact it has on Unum. We aim to understand the market landscape and seize any new market opportunities to support the long term business growth ambitions. We manage and deliver all primary or secondary market and customer research for Unum.

Meet some of our marketing team

Stephanie. Marketing Consultant

What first attracted me to Unum was the possibility of developing my career in marketing with a company that has a real purpose. While the company has a great future and attractive rewards and benefits packages, it also works hard to help people in times of need. Being supportive is in the company’s nature. And that is true of everyone in the company - not just my department.

Unum, and especially the marketing department, is growing fast and has ambitious plans for the future. So, there’s a real buzz around the company. The office environment reflects the modern thinking of Unum and creates a great collaborative, working atmosphere. Even if things do get a little competitive on the putting green at lunchtime.

Saumya. Proposition Development Manager

Unum is full of passionate, talented, caring and approachable people, which makes it a great place to work. There is always an appetite to do things differently, which makes my work engaging, dynamic and innovative.

I feel I can really contribute, innovate, and develop here. No matter what area you work in, there are opportunities to get involved in different initiatives and share ideas. Most importantly the business clearly values and invests in developing their talent, which is very important to me and something I’ve experienced first-hand.

Where our marketing teams are based

We don’t offer all of our roles at every Unum office. Here's where you can find our marketing roles.